Bill, The Smeds and the Smoos Soft Toy

“Never play with a Smed!” … unless you’re Bill, of course. Straight from the cosmic imagination of Julia Donaldson and Axel Scheffler, this 20 cm Bill plush is here to prove that friendship knows no boundaries—even intergalactic ones. Whether he’s navigating the Wurpular Wood or looking for a cozy spot on your bookshelf, Bill is a true icon of togetherness.

Why we love it

• Signature Smoo Style: Bill is instantly recognizable in his rich blue hue, complete with his distinctive antennas and a friendly, curious expression.

• Those Iconic Shoes: No Smoo is ready for a space trek without their footwear! Bill comes wearing his famous green-and-red spotty shoes.

• Storytime Sidekick: At 20 cm tall, he is the perfect size for little hands to hold while reading along to the “big surprise” at the end of the book.

• Soft & Squishy: Made from velvety blue material, he’s designed for maximum huggability during bedtime or travel.

Eco-Friendly & Sustainable

Bill is a friend to the Earth as well as the stars. As part of a dedicated eco-friendly initiative, his construction is grounded in sustainability:

• Recycled Interior: His inner fiber fill and internal weighted beans are crafted entirely from recycled plastic materials.

• Sustainable Branding: Cloth labels are made from recycled materials, and the hangtags are fully recyclable.

Product Details

• Inspiration: From the book The Smeds and the Smoos by Julia Donaldson and Axel Scheffler.

• Size: 20 cm tall.

• Materials: Premium soft-touch plush with recycled PET components.

• Features: Signature antennas, spotty shoes, and a 3D tail.

Brand:

• Aurora

Categories: Aurora Play; Aurora Preschool (3-5 years); Aurora Soft Toys & Comforters; Aurora Soft Toy; Aurora Soft toys; Play; Preschool (3-5 years); Soft Toys & Comforters; Soft Toy; Soft toys